The U.S. Wine Industry

Focus on Industries & Markets - The U.S. Wine Industry
by Barbara Insel

Business Economics, January 2008

In this issue’s Focus on Industries and Markets, Barbara Insel describes the complexities and challenges of the U.S. wine industry—an industry built on “agriculture and fashion, chemistry and passion, tradition and capital.” She also describes how economic analysis can contribute to making firms in this industry more effective.

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